Live Every Moment
BACKGROUND GP Music had initially launched its first version of the app on a trial basis. It was fair to say that the first iteration of the app did not receive much traction and success. That is when GP Music decided to rebrand its entire product and relaunch it in the market. Magnito Digital had […]
WowBox – Pocket er Genie (The Genie in your Pocket)
BACKGROUND WowBox has a wide range of utility to offer to its user including data packs at special rates, lifestyle solutions namely fashion, beauty and health tips, news and, entertainment, music, games, exclusive deals and offers and more making it the “All in One” app which provides them with the information and entertainment they wish […]
Whiteboard Launch
BACKGROUND In 2016, Grameenphone launched a platform to support the startup eco-system of Bangladesh. The startups can get involved with White-Board by either availing a co-working space or hosting/attending events or even receiving mentorship from the Grameenphone management team. OBJECTIVE As the agency, the objective of the project was to create a unique brand identity […]
Ki Dorkar Durga Puja Campaign
BACKGROUND In 2016, Grameenphone launched an E-commerce platform called Ki Dorkar.com. Ki Dorkar was an aggregator of all the best deals from within other E-commerce platforms. The Puja celebrations were knocking on the door and Ki Dorkar needed a way to promote its products during this festive week. OBJECTIVE As the agency, our objective was […]
Pledge For Parity
BACKGROUND 2016 was the year when there was a lot of press and media regarding some rape incidents and women harassment. Usually during Women’s Day, especially Telcos compete against one another with their own women focused campaigns. In last year’s International Women’s Day, we also wanted to do a woman focused campaign for Grameenphone and […]
Bringing Smiles to All – Shobar Mukhe Haashi
BACKGROUND WowBox had launched its new brand positioning Bringing Smiles in May 2016 while launching the new version 2.0 of the application. The main strategy behind this positioning was to bring smiles to its users’ faces with contextually relevant contents, campaigns and other features such as exciting deals & offers, free games, music and many […]
Wow Women
BACKGROUND Like many other countries in the sub-continent, Bangladeshi women are no strangers to facing abuse and violence from the get-go. Violence against women elevated from July 2016 onwards. Following a few incidents related to violence & harassment, a lot of women across the country were feeling insecure at home & workplace. Wowbox being a […]
GP Music Awards 2016
BACKGROUND Following the success of previous Bangladeshi musical award platforms in the past few years, there has not been any notable musical award platform to recognize the artists of the struggling local music industry. GP Music being the leader brand in digital streaming music in Bangladesh, decided to launch its maiden music recognition platform called […]
Atom Khao Chapar Jor Barao
BACKGROUND Atom is a brand of PRAN- RFL Group within the chewing gum category. The main target group of Atom are people from the younger age segment between the ages of 15- 24. OBJECTIVE Keeping the younger target group in mind, Atom wanted to overhaul its entire visual communication in the social media space to […]
Artcellism
BACKGROUND We are all synonymous with the name ‘Artcell’ as the band that brought rock music to the masses of Bangladesh. With debut album ‘Onno Shomoy’, followed by the perfect second album ‘Oniket Prantor’, Artcell had occupied a permanent place in the hearts of millions of music lovers. However in the early 2010s, the band […]