Urai Iccher Ghuri
BACKGROUND Bangladesh is a multicultural country where celebrating traditions and culture is embedded in our blood. Shakrain Festival is one of those occasions which has been celebrated for a long time in and around Old Dhaka (the buzzing and culturally enriched part of the city) during a specific time in the Bengali calendar. It portrays […]
Tag for Green
CHALLENGE Due to urbanization and over population, some say Dhaka city is becoming a concrete jungle with hardly any presence of greenery. In the advent of the World Environment Day, Mutual Trust Bank, a leading financial institution, wanted to do an environmental awareness campaign in the social media space. WHAT WE DID We wanted to […]
BRAC Chicken
BACKGROUND Sports have the potential to make the most meaningful positive changes. A change which was much required in the close-knit community of the most prominent surfing destinations in South Asia. Since its introduction, many children around Cox’s Bazar enthusiastically got engaged in surfing and made it their way of life. But even in the […]
Haater Guru
BACKGROUND We conceptualized and executed a web based & mobile optimized microsite called “HaaterGuru” (Translation : Guru of the Cattle Market), which basically used crowd sourced information and updates from general people in the cattle market to show real time information about all the major cattle markets of Dhaka, starting from price graphs, live pictures, […]
Cholo Bangladesh
BACKGROUND Cricket unites Bangladesh – a nation of diverse people. Grameenphone, the leading Bangladeshi TELCO decided to unite the entire nation under one single platform. Magnito Digital was responsible for inspiring the online audience and connecting them with the Cholo Bangladesh campaign. OBJECTIVE The strategy was to ensure that our cricket loving population could directly […]