WHAT WE DID
We wanted to integrate an online campaign with on-ground offline activities. So we conceptualized a social media campaign ‘Tag for Green’, where people would tag their friends and family, who in turn will then register their names in a microsite. The participants would then get a nice pot of seedling from Mutual Trust Bank in celebration of World Environment Day, delivered to their doorstep.
As part of the campaign, we designed awareness posts, promo videos and published awareness articles in the national dailies and reputed blogs, which were all backed up by effective digital media planning.
Tags generated : 4000+
Participant Registration : 3000+
Seedlings Delivered : 3000+
This campaign was an effective step towards a greener society and got a lot of applause from the masses establishing the campaign as a successful initiative by Mutual Trust Bank.