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BACKGROUND
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OBJECTIVE
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IDEA
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EXECUTION
o List of cattle pictures with price and location maps
o Live update of cattle markets
o Overview of the price in the major cities of the country
o Hasil Calculator
o Recipes
o Useful Kurbani Tips and Tricks
o Quiz- How well do you know your cow
o Kurbani moments etc.
● We partnered with multiple cattle enthusiasts and communities of Bangladesh and mobilized multiple teams on the ground with smartphones to fetch real time authentic updates for users.
● The campaign was promoted through different social media pages of Grameenphone, rich media banners, mobile banners etc. via engaging contents
● The campaign was also promoted through a humorous DMC (Digital Media Commercial)
● For communication route, we also built some animated characters and gave this campaign a fresh look it required
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RESULTS
- Campaign posts and creatives got 197409 likes LIKES, 1768 COMMENTS & 512 SHARES
- Total Post Reach – 2294673
- Total Engaged Users – 233620
- 920+ submission in the microsite
- 18562+ Microsite Hits
- The campaign received heavy media coverage with 13+ national dailies publishing separate stories about the project, thus giving Grameenphone a large amount of earned media.
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