5 Things to Know About Digital Marketing

Digital Marketing has long stopped being just a buzzword to more of a necessity now, especially during the global pandemic. If you want to grow your business, digital marketing is the armor you need to do it the right way.

5 things to know about digital marketing

What is Digital Marketing?

In a nutshell, Digital Marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads and then turn those leads into returning customers in the long run.


5 Things Every Marketer Should Learn

Social Media Marketing: Internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

Mobile Marketing: With 80% of internet users relying on smartphones, it is an important tool to appeal to the users via SMS, responsive websites, apps and personalized notifications.

Display Advertising: It is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.).

Email Marketing: It refers to the utilization of a subscribers list and sending emails to the right target audience at the right time.

Search Engine Optimization (SEO): SEO focuses on making your business website rank top in the search engines such as Google, Yahoo, etc.


The beauty of digital marketing lies in the fact that ROI (Return on Investment) on every penny spent can be tracked, down to every lead and every single conversion. The effectiveness of digital marketing has been tried and tested multiple times over the years and it’s here to stay. If you want your brand to grow the right way, it’s time for you to adopt digital today.