Due to urbanization and over population, some say Dhaka city is becoming a concrete jungle with hardly any presence of greenery. In the advent of the World Environment Day, Mutual Trust Bank, a leading financial institution, wanted to do an environmental awareness campaign in the social media space.

We wanted to integrate an online campaign with on-ground offline activities. So we conceptualized a social media campaign ‘Tag for Green’, where people would tag their friends and family, who in turn will then register their names in a microsite. The participants would then get a nice pot of seedling from Mutual Trust Bank in celebration of World Environment Day, delivered to their doorstep.

As part of the campaign, we designed awareness posts, promo videos and published awareness articles in the national dailies and reputed blogs, which were all backed up by effective digital media planning.

Campaign Reach : 1.5 Million
Tags generated : 4000+
Participant Registration : 3000+
Seedlings Delivered : 3000+