A Positive Thought Goes a Long Way

An idea no matter how small or big starts with a positive thought. Keeping that in mind, POSITIVITEA was introduced by Fresh Premium Tea to spark new thoughts and ideas with the world. This unique initiative explored different types of interests that inspired the nation’s youth to seize the day and help rebuild the nation.

The campaign first started its journey on New Year’s Eve through Facebook, and it was promoted on other social and digital media platforms. We asked the audiences to register for their own interest-specific POSITIVITEA sessions that were held on every Sunday. The campaign got 500+ registrations within a week with our Facebook lead generated forms.

At Jatra Biroti, we held four highly engaging talk sessions with specific industry leaders about travelling, music, books, and startups. The speakers were Sabira Meherin Saba, Sharmin Sultana Sumi, Kingkor Ahsan, and Waiz Rahim respectively, who shared their knowledge and views with the nation’s youth to inspire them. Photo albums and videos from these talk sessions were shared on Facebook and YouTube, so that people at home can also watch those when it was convenient for them. We also created a separate POSITIVITEA Facebook community group that helped us to achieve the overall campaign success.

Our two-month long New Year Campaign celebrated a massive turnover with the constant use of Facebook events, groups, micro-videos, event show reels, static newsfeed contents, stories and creative ad products like carousels. We received a total reach of over 5.1 million, with 380,000+ engagement, over 1,600+ participation requests. Each talk session received mass media PR coverage on Ekattor TV, DBC News & Jamuna TV.

The POSITIVITEA campaign helped us to share the perception that the power of a positive mindset among the youth can inspire them to bring positive changes. Moreover, it promoted a positive attitude to change and improve the lives of our community.