WHAT WE DID
Our idea was very simple. We wanted to be a part of this traditional Bangladeshi celebration and portray the beauty of this event through a small scale offline activation and a video. We started running a campaign named “Urai Ichcher Ghuri” (Flying the kite of aspiration) through Grameenphone’s Facebook and Instagram pages where we asked people to submit their photos using #UraiGhuri (which means Flying Kites) and #Grameenphone. We distributed 5000+ kites among the local people of Old Dhaka on the day of the celebration. We made a video capturing the beauty of this festival and shared it from Grameenphone’s social media pages 3 days after the event. Through this video we successfully captured the essence of the festival and brought it forward to everyone living outside Old Dhaka. People from all around the country and popular facebook groups started sharing and talking about this event and thus become viral.
• 18000+ followers increase in Grameenphone instagram page; a 1200% growth was the direct result of the campaign as no paid promotion was done on Instagram
• Video Comments- 2500+
• Video shares 6500+
• Shared from 9 other popular pages
• Video views 850000+
• 88,000+ post likes, 58,000+ video likes