WHAT WE DID
Our idea was to bring back the experience of “Shadhin Bangla Betar Kendro” to today’s youth by re-creating the 45 year old musical radio content and distributing it with modern day technology in the country’s largest music streaming platform, GP Music. Under the campaign “Shadhinotar Shure”, which means “Rhythm of Independence”, we brought together 3 of the most iconic radio presenters of “Shadhin Bangla Betar Kendro”, to re-create the radio stream of 1971 in the form of a modern podcast. They shared their untold stories and conversed with guests, who were brought in as well. The podcast featured a musical playlist from that time. The entire set of streams was made available exclusively in the GP Music platform, exactly at the same time when the first show of “Shadhin Bangla Betar Kendro” was broadcasted 45 years ago! The campaign was promoted through a teaser video and static creatives in GP Music’s social media pages.