Digital Media Manager

Full Time
Dhaka
Posted 2 weeks ago

Powering the Revolution

Job Responsibilities:

  • Identifying and understanding target audiences
  • Determining the most effective media mix for the clients
  • Coordinating, monitoring and evaluating media campaigns and strategies
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Design, build and maintain digital media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies and share it with the team
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with vendor and partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel)
  • Working knowledge of ad serving tools (e.g., Facebook Ads Manager, Google Ads, Local Ad Networks)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Educational Requirements:

  • BBA/ MBA in Marketing

Experience Requirements:

  • 3 to 5 years experience is preferred.
  • The applicants should have experience in the following area(s):
  • Experience in setting up and optimizing Google Adwords campaigns
  • Worked in the marketing/ advertising department
  • Good understanding of business analysis principles, processes, and techniques

Send us your Updated Resume to CAREER@MAGNITODIGITAL.COM attached with,

  • Cover Letter

Job Features

Job CategoryDigital Media Manager

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